MBM01 Bluetooth Beacon with Ultra-Long Range

MBM01 Bluetooth Beacon with Ultra-Long Range

For a limited time, purchasing 50 units will cost the same as purchasing 100 units.

The MBM01 is a cutting-edge Bluetooth location beacon that enhances positioning and marketing strategies. Powered by the ultra-low power nRF52833 chip, this beacon leverages the capabilities of a multiprotocol System on Chip (SoC) that includes Bluetooth 5.1 with direction-finding radio technology. Here, we explore the key features and potential applications of the MBM01.

Key Features

• Ultra-Low Power Consumption: The nRF52833 chip is engineered to operate with minimal energy, making the MBM01 highly efficient and cost-effective for long-term deployment.
• Bluetooth 5.1 Technology: The MBM01 supports the latest Bluetooth 5.1 standard, which offers enhanced location tracking through direction finding, significantly improving positioning accuracy.
• Extended Range: The MBM01 can broadcast signals up to an impressive distance of 1968 feet (600 meters) or more when set to a 125Kbps configuration. This makes it ideal for large-scale environments.

Applications

Public Spaces

In busy public areas, such as airports and railway stations, the MBM01 can be effectively deployed to:

• Manage Human Traffic: By strategically placing these beacons, administrators can track the flow of people, optimise crowd management, and enhance safety measures.
• Emergency Response: In an emergency, the MBM01 can help swiftly direct individuals to safety exits or gathering points through real-time location data.

Marketing Opportunities

The MBM01 is also a powerful tool for marketers looking to engage with customers:

• Proximity Marketing: By integrating with a BLE gateway, businesses can push targeted marketing messages to customers’ mobile devices as they move through the environment, increasing engagement and sales.
• Data Collection: Analyze customer movement patterns and preferences to tailor marketing strategies and improve overall customer experience.

Conclusion

The MBM01 Bluetooth location beacon represents a significant advancement in location technology, providing a robust solution for positioning and marketing applications. Its ability to operate efficiently over long distances makes it a versatile tool in various settings, from managing large crowds to enhancing customer engagement through innovative marketing strategies.